Illusion is not just a beautiful concept but also a new experiment. You might have seen illusion patterns which are nothing but static images, yet when you focus on them they seem to be in motion. The patterns are designed such that it fools the brain. We decided to put these patterns on our sarees. The pallu of the saree has a sketch in which one particular element has the illusion pattern. It's like putting an animation on a saree. For eg. The sun in the desert seems to be blazing. The waves in the ocean seem to be rising and falling. The clouds in the rain seem to be rumbling. How wonderful is that!!! Till now none of the clothing brands have done this kind of an innovation. This idea is a true revolution in the world of fashion.